portfolio

About the Client

This artist apparel and lifestyle brand transforms original watercolor sea life artwork into clothing, home goods, and other merchandise. Inspired by the diversity of the ocean, the brand also donates a portion of its profits to support community boating and marine education.

About The Project

This project included the design and development of a new Shopify website for an artist apparel and lifestyle brand. With an extensive product catalog, a key focus was creating an organized shopping experience that makes it easy for customers to browse products, collections, and designs.

The store features thoughtfully structured navigation with dropdown menus and subcategories to simplify product discovery. A custom “Critter Gallery” was also created to showcase the collection of original sea life characters and give shoppers another engaging way to explore the artwork and products.

Print on demand services were integrated with Shopify to streamline product fulfillment and support the brand’s growing collection of apparel and home goods.

The finished website is a colorful and engaging online store that puts the artist’s original work at the center of the shopping experience while making a large product catalog easy to explore.

Services

Platform

Shopify

Year

2021

Client Testimonial

5 star review
“Nicole has been a great partner in the design and successful launch of my North Shore Jellies website. I was trying to develop my own website and running into a lot of frustration, when Nicole was recommended to me. From the start Nicole took the time to really understand my unique business needs. I never felt like she was trying to push my design into a cookie cutter approach. A unique goal I gave Nicole besides designing my website, was to teach my how to keep it updated. She has accomplished this in spades and continues to be a very patient teacher. From the start of the design process to launch was only two months and Nicole made the whole process fun! I highly recommend her as a web designer.”

Dana Henry

North Shore Jellies Home page
North Shore Jellies product page

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