Artist Apparel Brand Shop

about the client

This artist apparel and lifestyle brand turns original watercolor sea life artwork into clothing, home goods, and more, and gives back a portion of its profits to community boating and marine education.

about the project

With an extensive product catalog to organize, the brand needed a Shopify store that made shopping simple without losing the playful spirit of its original watercolor artwork. Swoon Digital Design designed and developed a new store with structured navigation, dropdowns, and subcategories that make it easy to find the right item, from clothing to home goods.

A custom Critter Gallery showcases the original sea life characters and gives shoppers a fun, artwork-first way to explore products. Print-on-demand services connected to Shopify streamline fulfillment, and Nicole taught the owner how to update the site independently, taking the project from design to launch in about two months.