General FAQs

• Why should I choose Swoon over a larger agency?

  As a one-person team, I work directly with you from start to finish, ensuring clear communication, attention to detail, and a custom approach tailored to your business. When working with me, you’ll get a truly personalized experience that larger agencies often can’t provide. There’s no handoff between departments—just consistent, dedicated service focused on your business and vision. Plus, without the overhead costs of a large agency, I can offer high-quality, custom websites at a more competitive price while still delivering exceptional results.

• How long do web design projects typically take?

  The project timeline will depend on the project size and requirements but typically takes 7-8 weeks for WordPress sites and 8-9 weeks for Shopify sites from start to finish. The overall process includes four phases: planning, design, development, and launch. You can review my full web design process broken down here. Generally speaking, a website project only takes longer if I am waiting on approvals or missing content.

• What services to you offer?

  • Web design
  • Web development
  • UX/UI design
  • E-commerce solutions
  • Website maintenance
  • SEO optimization
• Do you provide ongoing maintenance and support?

  Yes, I offer maintenance packages to ensure your website stays updated and secure. Learn more about that here. I also offer flexible support on an hourly basis.

• What is your experience in my industry?

  I have extensive experience working with various industries, including healthcare, restaurants, financial, online stores, non-profits, professional services, and more. My diverse background enables me to fully understand your business’s unique needs and create a website that effectively resonates with your target audience.

• Do you offer website redesign services to my existing website?

  Yes, I offer website redesign services to update the look and functionality of your existing site. This can include improving the user experience, modernizing the design, and ensuring mobile compatibility.

• Will you meet with me face to face?

  All client meetings are conducted over Google Meet, Zoom, or phone. It’s rare that we would need to meet face-to-face as technology allows us to do so much in a short time.

• Do you work with everyone?

  I only work with business owners who I can truly help! I believe in forming partnerships to make a significant impact together. While I have extensive experience working across various industries and businesses, I want you to be confident that we are the right fit for one another to ensure the best outcome for your business growth.

• Do you provide content creation services?

  While my primary focus is design and development, I can assist with editing and providing recommendations for your copy. Additionally, I can recommend a professional content creator or copywriter (or collaborate with your chosen writers) to ensure the content aligns perfectly with your website’s design and goals.

• Do you provide any branding or logo services?

  While my primary focus is web design and development, I do not currently offer branding or logo services. However, I am more than happy to refer you to a trusted branding specialist who can help you create a solid and cohesive brand identity.

Technical FAQs

• Do I need hosting?

  Yes, hosting is essential as it provides the space on the Internet where your website resides. If you don’t already have a hosting plan set up, I can recommend reliable hosting services and even assist with the account setup to ensure everything is set up and running smoothly.

• What SEO practices do you implement?

  When building a new website, I will ensure necessary on-page SEO is completed. This includes optimizing all uploaded images, adding alt-tags to every image, and adding meta titles and descriptions to every page. For any advanced SEO or placement services, I can refer you to a trusted SEO specialist.

• Can you integrate third-party services and plugins?

  Yes, of course! I can integrate any third-party services such as payment gateways, email marketing tools, social media plugins and more.

• Will my website be responsive and mobile-friendly?

  Absolutely! Every website I create is fully responsive, meaning it’s designed to look and function seamlessly across all devices—whether it’s desktop, tablet, or mobile. I will also ensure compatibility with all major browsers for a smooth and consistent user experience.

• What CMS's or platforms do you use?

  I specialize in building new websites with WordPress and Shopify, but I am also experienced with other website builders and platforms and can provide support for any existing website on other platforms.

Project Management FAQs

• How will we communicate throughout my project?

  Before we get started, we’ll have an initial meeting to dive into the project details and establish clear goals. During the project, we’ll stay in touch primarily through email and scheduled check-in calls to ensure all communication is well-documented and easy to reference.

• Do you provide training on how to update my new website?

  Yes, after your website is launched, we will set up a one-hour video call in which I will train you/your team on how you can manage and update your website moving forward.

• What happens if there are delays on my end?

  I understand that delays can occur, and I’m always flexible when things don’t go as planned. If any delays arise, just let me know as soon as possible, and I’ll work with you to adjust the timeline accordingly, ensuring we keep the project moving forward as smoothly as possible.

• How do you handle revisions and feedback?

  I offer unlimited rounds of revisions during the design phase of the project. I want you to love your website, and I guarantee you will love the design. Your feedback will be collected through regular check-ins and during our in-depth design review calls.

• What information do you need from me to start my project?

  After our initial consultation, I will send you a design questionnaire that you will complete before our kick-off call. In this questionnaire, you will provide details about your business, target audience, design preferences, content, and any specific functionalities you require. If you have any trouble answering questions, no need to worry! We will review everything in detail together on our kick-off call.

Contract & Payment FAQs

• What’s the investment for a new website?

  WordPress and Shopify website projects typically range from $3,000 to $4,500, depending on the complexity and specific features needed. After our initial consultation, I’ll provide a detailed proposal tailored to your project’s unique requirements, ensuring you get the best value for your investment.

• What are your payment terms?

  I typically require a 50% deposit upfront, with the remaining balance due upon project completion or in agreed milestones.

• What payment methods do you accept?

  I accept payments via check, bank transfer, PayPal, Venmo, and all major credit cards.

• Do you require a project contract?

  Yes, I will provide you with a detailed contract outlining the project scope, timeline, and payment terms to ensure clarity for both parties.

Website Maintenance & Support

• What is included in your website maintenance plans?

  I offer two comprehensive website maintenance plans designed to keep your WordPress site secure, up-to-date, and optimized. Both plans are customizable to fit your specific needs.

  WordPress Support + Security Maintenance Plan 

  • Content Updates: 1 to 2 hours of monthly content updates for page or post modifications.
  • WordPress Core, Plugin, & Theme Updates: Regular updates to minimize security risks.
  • Monthly Website Status Report: Detailed reports on updates, security scans, and Google Analytics data.
  • Daily Backups & Security Scanning: Daily site and database backups with regular security checks.
  • 24/7 Uptime Monitoring: Continuous monitoring to ensure site accessibility.
  • Google Tools Management: Management of Google Analytics and Search Console for performance insights.

  WordPress Security Maintenance Plan

  • Core, Plugin, & Theme Updates: Regular updates for security and performance.
  • Website Status Report (On Request): Reports available upon request.
  • Daily Backups & Security Scanning: Daily site and database backups with regular security checks.
  • 24/7 Uptime Monitoring: Continuous monitoring to keep your site live.
  • Google Tools Management: Assistance with Google Analytics and Search Console.

  Customization Options
  All plans can be tailored to meet your specific needs. Whether you require more content updates, additional security measures, or enhanced monitoring features, I can create a package that aligns with your business goals and budget.

• How often will my website be updated?

  I offer flexible update schedules depending on the maintenance plan you choose. This can range from weekly to monthly updates, ensuring that your website remains secure, functional, and up-to-date.

• Can I customize my maintenance plan?

  Of course! I understand that every business has unique needs, so I offer customizable maintenance plans. You can choose the services that best fit your requirements and budget, ensuring you get the support you need.

• Will I receive reports on my website's performance and updates?

  Yes, depending on the maintenance plan you select, I will provide you with either a monthly Website Status Report or reports as requested. These reports outline all updates, performance metrics, analytics, and any issues addressed during the month. This helps keep you informed about your website’s health and performance.