Idea & Concepts
At the early stages of logo development and initial discussions, PUSH explained that they wanted their logo to portray a sense of safety, justice, and equality. They wanted the logo to have a collegiate feel, but that was not too overpowering to the idea of justice.
![branding services branding services](https://swoondigitaldesign.com/wp-content/uploads/2016/10/push2.png)
![branding services branding services](https://swoondigitaldesign.com/wp-content/uploads/2016/10/push1-300x180.png)
![branding services branding services](https://swoondigitaldesign.com/wp-content/uploads/2016/10/push3.jpg)
![branding services branding services](https://swoondigitaldesign.com/wp-content/uploads/2016/10/push4.png)
There were a number of ideas including Lady Justice, the scales of justice and images of men and women standing together but we ultimately landed on the final logo below.
Final Logo
![PushFinalLogo](https://swoondigitaldesign.com/wp-content/uploads/2016/10/PushFinalLogo.png)
"PUSH are advocates for equal justice and the fully equitable treatment of women and girls on every campus"
Year
2017