PUSH for Equal Justice

Branding

Idea & Concepts

At the early stages of logo development and initial discussions, PUSH explained that they wanted their logo to portray a sense of safety, justice, and equality. They wanted the logo to have a collegiate feel, but that was not too overpowering to the idea of justice.

branding services
branding services
branding services
branding services

There were a number of ideas including Lady Justice, the scales of justice and images of men and women standing together but we ultimately landed on the final logo below.

Final Logo

"PUSH are advocates for equal justice and the fully equitable treatment of women and girls on every campus"