Idea & Concepts
At the beginning stages of the logo design and branding discussions, it was decided the wax seal icon would be a very important aspect of the design. We wanted the wax seal to feel authentic to the period of the American Revolution. I provided a number of seal, font and color combinations:
Ultimately we decided on the seal and font below. The font within the seal needed to be aesthetically pleasing and readable and the seal and name fonts matched nicely.
– Linzy Brekke-Aloise